How To Launch a Grassroots Micro-Influencer Campaign

Member registration (FREE):
Nonmember registration ($10):

Do you hear the word “influencer” and think of a million dollar campaign? Not anymore!  You already have micro-influencers in your online community just waiting to get more involved with your organization! 

This workshop will breakdown the proven steps and resources needed to grow your social channels with engaged followers ready to get become volunteers, donors, and customers. Follow these steps and you’ll see immediate growth!

After the session, you'll be able to:

  1. Identify influencers in your own online communities
  2. Create the right ask and marketing messages to approach them
  3. Set up and monitor the metrics of the campaign to properly track success 

About the instructor: Dana Bakich is the CEO and Founder of Positive Equation, a social media consultancy focused on helping nonprofits and purpose-driven businesses amplify their stories through their digital and social channels. She believes social media has the power to inspire change. Dana’s produced digital campaigns with American Idol, Movember, Dress for Success, USTA, Hashtag Lunchbag, Unseen and others. Although based in Los Angeles, Dana loves being at 30,000 feet heading somewhere new. Be sure to say hi if you see her across the aisle!

June 18, 2019 at 6:00pm - 8pm
Near Downtown LA (RSVP for address)
Los Angeles, CA 90012
United States
Google map and directions
Jessica Payne ·
Arjuna O'Neal Lisette Valenzuela Nicole Del Castillo Estefany Cespedes Judie Stillman Robin Sweeney Mariah Adedeji Louisa Johnston Scarlett Yingvorapant Gina Lee

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